JAA'S Analyst Blog - Current Posts

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This is a bit out of the norm, but very fun. Am back for a third year as a jury member to judge the 2024 Epica Awards. The program is Paris-based, so the range of entries is very global - a much different look and feel from a US-based awards program.

There is a wide range of categories for all the entries, with a healthy mix of consumer and B2B brands. As a marketing guy at heart - and a creative person - I really enjoy reviewing these entries, and while most of this is outside my everyday analyst focus, I take inspiration for how many of these brands take a fresh, out-of-the-box approach to get their message across. Not just for consumer brands, btw, but also for some of the tougher issues, like education, climate change, and societal inclusion.

Nothing here about CX, meetings or Gen AI, but a lot of clever use of technology to create images and video that grabs your attention. Another thing that I love is how most entries are very grounded in digital technologies, and the really good ones have figured out ways to break through the clutter we all have with advertisers trying to get our attention. One way or another, I’ll find ways to apply this to my work and it helps bring fresh thinking to my clients.