JAA'S Analyst Blog - Current Posts

Since the relaunch, JAA's traffic has been really growing, as is our following, and your support is greatly appreciated! For those who have signed up for the blog via RSS, we hope you continue following, and sharing with others is also appreciated.

You should also know that the majority of JAA's thought leadership is published on sites other than this blog, and the best way to follow my broader coverage is to subscribe to my monthly newsletter.

A short note for navigating this section - scroll below for the most recent posts, and then for more, click on the Blog Archive box, where you can view all of my posts, going back to the beginning in March 2005.

I enjoy wearing lots of hats, and there’s more to analyst life than endless writing and semi-glamorous travel. Judging awards events is one of those hats, and I recently got invited to be a judge for something different but very cool.

This one is for the Epica Awards, an EU-based group focused on recognizing creativity in the world of marketing and advertising. Their domain is mostly for consumer brands, and of particular interest to me is the central role that technology plays in many of these campaigns.

One of my mantras is that “consumers lead and enterprises follow” - meaning that innovation from the consumer world increasingly finds its way into the business world. I’ve been writing/speaking about this for years, and the creativity I’m seeing from these entries only validates my view. If you want to see what’s coming next for the workplace and contact center - AI, mobility, AR/VR, customer engagement, etc. - I’m seeing lots of it here.

I’m a marketing guy at heart - and an MBA to go with that - and a key way I help my clients is with their messaging and go-to-market strategy. Consumer brands are very good at this sort of thing, and I hope to take inspiration from these entries to help my tech clients sharpen their edge.

In terms of the judging process, the first cut is over, and now it’s time to evaluate the short list entries. Now I get to see the best of the best, and I’ll be taking notes for what might translate well in my back yard. Curious? Drop me a line any time!