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With all the event travel the past few weeks, it’s been a real challenge keeping on top of my regular work. Cisco had an analyst-only event recently as a preview for their WebexOne virtual event. The updates were under NDA until that event, so that’s another reason why I haven’t posted about it here.

At this point, none of this will be news to anyone following Cisco Webex, so my comments will be short. I’ll expand on this, though, in some upcoming posts, but time is also very short right now, so I need to get this posted before boarding my flight.

In short, Cisco looks to have the most complete portfolio to fully support hybrid work and contact center - not just for their platforms, but for the devices, the hardware and all the networking technology that makes all of this go. It’s a pretty impressive range of capabilities, but that also poses some challenges in terms of selling all of this, as there are different economic buyers for these pieces.

Also very interesting is their approach to competing against the rest of this very crowded market, especially Microsoft. Just as Teams can run inside Webex, Webex can now run inside Teams, giving customers totally flexibility for using both, and that reflects the reality of this now being a multi-platform market.

Other highlights included a new feature - audio watermarking - and they’re taking a leadership role in helping enterprises re-imaging their workspaces - quite a few new pieces around that, actually. Also, lots of AI updates, including applications that help workers manage their “focus time” to stay productive. I got a great hologram demo as well, and it’s really not that hard to envision workplace use cases coming to life as adoption gains traction. Finally, I should add that their contact center story is stronger than you might think, as are their CPaaS capabilities - Webex Connect. That’s all for now, but I’m not done with this update.

Webex execs, Jeetu Patel, Javed Kahn and Lorrissa Horton