JAA'S Analyst Blog - Current Posts

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If you haven’t heard by now, last week’s Enterprise Connect was their biggest and best yet, and no matter where you are on your digital transformation journey, there were important takeaways. This time around, I did something different, and have a compiled a series of writeups that have been published on GetVoIP.com. There are three running now, and a few more are in the works for later this week. Yes, there really was that much to talk about.

Before getting to those, to me, this photo below says a lot about how complex the collaboration space has become, especially for decision-makers. I’m a marketing guy at heart (at least that’s what my MBA says), and when every available surface or space above is for sale at the Gaylord, you get some strange juxtapositions.

This one caught my eye right away, and it’s a great example of conflicting messaging that must drive buyers crazy. On the left is RingCentral’s banner proclaiming their new branding: “One Customer Experience”, and on the park bench, we have Poly with their new-name branding: “The Power of Many”. I know they’re talking about different things, but it’s hard not to do a double-take seeing ads these side-by-side. Hopefully, after reading my writeups, this will be crystal clear. :-)

Oh, if you like this photo, I have many more to share, and will include some in my next newsletter (here’s how to subscribe).