New BCStrategies Podcast - Ribbon's Research on UC Buying Behaviors
/I’m a market researcher by trade, and always being able to review new research about collaboration and the broader view of how new communications technology gets adopted in the workplace. Ribbon has been pretty curious too, and they recently conducted an extensive study on a global basis about buying behaviors around UC and collaboration technologies.
There’s lots to digest, and to help do that, their SVP of Channel Marketing, John Macario, shared the top-level findings with the BCStrategies team. To make things interesting, we had an interactive format, where BC Experts could pose questions to John to delve a bit deeper into the findings. This made for a long session, which we recorded for a podcast, but if this is your cup of tea, you’ll want to take it all in. The podcast runs about an hour - just sayin’ - and it’s been posted now on our portal for listening. I hope you check it out, and as always, sharing and comments are welcome.