JAA'S Analyst Blog - Current Posts

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I wanted to start off 2018 with my extended thoughts about BroadSoft, a company that has continuously stayed on the forefront of innovation in our space from my earliest days as an analyst in 2001. Among independents, I can't think of many others that fit the bill, and as the industry continues to consolidate, this is a good time to reflect on what they have done right to be successful.

Not only is the technology changing so quickly, but the barriers to entry are getting higher. In today's market, it's not enough to have great technology, and slick marketing will only take you so far. Competing on price is a race to the bottom, and what really makes the difference is having a customer-centric vision, and a culture that allows the business to innovate around these levers. Very few companies do it well over time, and there are lessons to be learned from BroadSoft.

That's what I've tried to capture in my latest analysis, and you can read it here. The format is a bit different, but with all the writing I do, I'm always looking to try new things to connect with my followers. Feel free to share, and as always, your comments are welcome.