Should SMBs Buy From Incumbents?
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Time flies when you're busy and I didn't realize how long it's been since my last blog post. Life happens, summer's here and my kids are away. Am also working on a re-fresh of my website, and you'll be hearing more about that over the next few months. Back to work now.
My current Rethinking Communications column is now running in Internet Telephony magazine and as the title suggests, there's a David vs. Goliath reality when it comes to making decisions about VoIP and UC. SMBs have not been the highest priority for incumbents, and with so much competition now chasing this market, they have to up their game to keep what was once a captive customer base.
By nature, incumbents cannot easily change their stripes, but by necessity, they're learning to be more SMB-friendly, and that's what my post explores. I hope you give it a read, and would love to hear your thoughts.
My current Rethinking Communications column is now running in Internet Telephony magazine and as the title suggests, there's a David vs. Goliath reality when it comes to making decisions about VoIP and UC. SMBs have not been the highest priority for incumbents, and with so much competition now chasing this market, they have to up their game to keep what was once a captive customer base.
By nature, incumbents cannot easily change their stripes, but by necessity, they're learning to be more SMB-friendly, and that's what my post explores. I hope you give it a read, and would love to hear your thoughts.
