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Well, that's the gist of the topic we covered on last week's podcast. Every UC Expert has a point of view, and a number of us weighed in on the topic. It's a touchy subject, since messaging can really disrupt the UC value proposition, which until recently has been voice-centric. That's one of my big concerns, along with the fact these messaging platforms are going to be really hard to monetize unless they become ad-driven. Email is certainly going that route, and it's really annoying. Kind of like how all news sites now have a creepy mix of hard news and sponsored posts that look like news but clearly aren't.

I digress, but messaging is too popular to ignore, and it's not clear yet where it fits in the value chain we're still calling Unified Communications. If the incumbent UC vendors aren't careful, their offerings may go away and become usurped by more social platforms that are all about efficient communication rather than business processes and productivity. When everything is free, it's hard to stop employees from using them, so there's a lot at stake here.

Enough said - time to listen to our podcast, which is running now on the UCStrategies portal. Dave Michels moderated, and my comments are towards the end of our scrum.