If I was a channel, would I partner with Mitel?
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There's a pretty direct question, huh?
Am just back from Mitel's 2013 Business Partner Conference, and yesterday I posted my initial thoughts and takeaways. You'll have to read that to get my take, but there's a longer sequel that's running now on the UCStrategies portal, where I contribute a monthly thought leadership piece.
As the title of this - and that - post implies, I'm putting myself in the shoes of channel partners, a community that accounted for the vast majority of attendees at the BPC. I think it's an important question for them, and from Mitel's perspective, maybe even more so important for the partners who were not there and perhaps represent the future for Mitel. After all, the channel drives the business, and it's becoming a real challenge to find the right partners who are both willing and able to sell UC, especially as the cloud obliterates legacy business models.
That's what I'm exploring in this writeup, and is based on my BPC impressions on what Mitel has done to turn things around. They're definitely on the right track, but there's still plenty of risk out there and more needs to be done before they can realize the vision their management team mapped out for us this week. I invite you to read my post, and as always, your comments are welcome!
Am just back from Mitel's 2013 Business Partner Conference, and yesterday I posted my initial thoughts and takeaways. You'll have to read that to get my take, but there's a longer sequel that's running now on the UCStrategies portal, where I contribute a monthly thought leadership piece.
As the title of this - and that - post implies, I'm putting myself in the shoes of channel partners, a community that accounted for the vast majority of attendees at the BPC. I think it's an important question for them, and from Mitel's perspective, maybe even more so important for the partners who were not there and perhaps represent the future for Mitel. After all, the channel drives the business, and it's becoming a real challenge to find the right partners who are both willing and able to sell UC, especially as the cloud obliterates legacy business models.
That's what I'm exploring in this writeup, and is based on my BPC impressions on what Mitel has done to turn things around. They're definitely on the right track, but there's still plenty of risk out there and more needs to be done before they can realize the vision their management team mapped out for us this week. I invite you to read my post, and as always, your comments are welcome!
