So, What DO Analysts Think of Industry Conferences?
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Well, who better to ask than the analysts? That's exactly what we talked about on this week's UCStrategies podcast, which also included consultant perspectives. There's a core group of us who go to a lot of the same events, so this is a good chance to get our collective take, especially in terms of what we actually get out of going to them, and how well they meet our needs.
In case you're wondering, we don't just go for the fancy dinners and open bar - that's really more for the host's customers than us - attending these events is a lot of work. Job 1 is trying to absorb a non-stop firehose of information, and parsing out the useful bits from the marketing-speak. Not to mention the opportunity cost of billable time from being out of the office and fulfilling project work. It just means having to try and juggle all these things at the same time, and after you go to enough of these, this becomes second nature. The biggest wildcard is the destination, as most shows are on one of the coasts, so some of us are always dealing with jet lag, especially those coming from overseas.
If this is your idea of fun, then scour the Careers section of the analyst firm websites. It doesn't quite hold the romance of joining the Navy, but as long as the coffee is fresh and the room is bedbug-free, I can think of worse ways to make a living.
Almost forgot - yeah, there's a podcast to get the full story - here's the link for the audio, along with the transcript. Blair Pleasant - who I probably see at events more than any other analyst - moderated, so hat tip to her!
Been heads-down writing all week, btw, so blogging has been on hold til now. Should be back to more regular posting next week.
In case you're wondering, we don't just go for the fancy dinners and open bar - that's really more for the host's customers than us - attending these events is a lot of work. Job 1 is trying to absorb a non-stop firehose of information, and parsing out the useful bits from the marketing-speak. Not to mention the opportunity cost of billable time from being out of the office and fulfilling project work. It just means having to try and juggle all these things at the same time, and after you go to enough of these, this becomes second nature. The biggest wildcard is the destination, as most shows are on one of the coasts, so some of us are always dealing with jet lag, especially those coming from overseas.
If this is your idea of fun, then scour the Careers section of the analyst firm websites. It doesn't quite hold the romance of joining the Navy, but as long as the coffee is fresh and the room is bedbug-free, I can think of worse ways to make a living.
Almost forgot - yeah, there's a podcast to get the full story - here's the link for the audio, along with the transcript. Blair Pleasant - who I probably see at events more than any other analyst - moderated, so hat tip to her!
Been heads-down writing all week, btw, so blogging has been on hold til now. Should be back to more regular posting next week.
