Cisco, Collaboration and the Contact Center
/
Last week, I attended Cisco Canada's Collaboration Update here in Toronto. I'm one of the few analysts who gets to go their collaboration events both in Canada and the U.S. - I'll be at their big collab event next month in L.A. - so I get first-hand updates in both markets.
The Canadian update was pretty upbeat, and Cisco is holding its own here just fine. Collaboration is very much about UC, and the event had a strong focus on the contact center, which is probably Cisco's highest growth priority these days. Selling UC is a challenge for all vendors, and the main takeaway for me is how Cisco has made their contact center offerings both more market-friendly and more channel-friendly.
Also, by focusing on collaboration as the value driver, their offerings are broadening the traditional scope of what a contact center can do, and that's where things get interesting for me. To find out why, I need to steer you now to the UCStrategies portal, where my September contribution is now running. There's a lot to explore in this new world and we'd welcome your take on where you see this space going.
The Canadian update was pretty upbeat, and Cisco is holding its own here just fine. Collaboration is very much about UC, and the event had a strong focus on the contact center, which is probably Cisco's highest growth priority these days. Selling UC is a challenge for all vendors, and the main takeaway for me is how Cisco has made their contact center offerings both more market-friendly and more channel-friendly.
Also, by focusing on collaboration as the value driver, their offerings are broadening the traditional scope of what a contact center can do, and that's where things get interesting for me. To find out why, I need to steer you now to the UCStrategies portal, where my September contribution is now running. There's a lot to explore in this new world and we'd welcome your take on where you see this space going.
