Google Voice and the Bigger Picture
/My last post was way back last Friday, where I commented on the Google Voice/Gizmo5 news. There's more to this development than meets the eye, and I think it has potential to truly disrupt the voice market even further than what's been done already.
I don't have any bandwidth to comment further today, but here's the next best thing. Fellow blogger Andy Abramson weighed in with a lengthy post today that speaks to a lot of what's been on my mind. He's been in this since Day 1, and gives a great history lesson about all the false starts in VoIP to date from the IM players and the cablecos.
Skype is a case unto itself, but otherwise, Google Voice now looks to be the next one to really get it right. Echoing Andy's post, yet again, the most important disruption is coming from outside the voice industry, and with Google's clout, this should be sending shock waves through telecom.
Andy was a thread that ran throughout my post last week, and he's done a great job here with his perspective on Google. He's got a pretty unique vantage point for this space, and I encourage you to give this post a read, let it simmer a bit and think about what it could mean to you or your business. We all use Google to varying degrees, and to pass this off as not being relevant would be a mistake.
One way or another, I'll find a way to add my two cents next week.