BroadSoft Connections - Day 2 - The Appys

Well, it didn't take long for the buzz around apps to reach iconic status, but BroadSoft has taken things to a whole... otha... lay-vel. Yes, yesterday we saw the Appys - their Academy Awards of sorts for the best apps from their ever-expanding community of Xtended developers.

I'll have more on this later, but wanted to post some photos before boarding my flight home...

Yes, they even had the red carpet out...


Shirish and the two Alexes kicking things off


Polycom's Mike Seto - their phones were quite prominent for the demos - gee, it looks like product placement is finding its way into our space now...


BlackBerry mobile integration with BroadWorks


All the way from New Zealand - Zazu - a neat way to integrate all your social media/messaging into one app


IBM's mashup portal with Broadworks. Between IBM and Microsoft, BroadSoft has the market nicely covered.