JAA'S Analyst Blog - Current Posts

Since the relaunch, JAA's traffic has been really growing, as is our following, and your support is greatly appreciated! For those who have signed up for the blog via RSS, we hope you continue following, and sharing with others is also appreciated.

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A short note for navigating this section - scroll below for the most recent posts, and then for more, click on the Blog Archive box, where you can view all of my posts, going back to the beginning in March 2005.

For my latest podcast, I spoke with Steve Mast of Delvinia Interactive. He's their VP and Managing Director, and Delvinia is one of Canada's leading digital marketing shops. They have a lot of experience with new media, and we spoke about how they're using it across a variety of client situations.

We focused in particular on a contest run by the Royal Bank, which is Canada's #1 bank, and if they're ready to embrace new media, you know it's arrived. Delvinia created a program for them called The Next Great Innovator Challenge, where college/university students submit ideas for getting the youth market more in touch with financial services. It's largely a web-based contest, which included a blog that served as a useful resource for the contestants. Steve spoke about how the program was put together and how it's delivering value for their client.

You can download the podcast here, as well as read more about Steve.

Technorati tags: Delvinia Interactive, Jon Arnold, VoIP podcasts, Steve Mast