JAA'S Analyst Blog - Current Posts

Since the relaunch, JAA's traffic has been really growing, as is our following, and your support is greatly appreciated! For those who have signed up for the blog via RSS, we hope you continue following, and sharing with others is also appreciated.

You should also know that the majority of JAA's thought leadership is published on sites other than this blog, and the best way to follow my broader coverage is to subscribe to my monthly newsletter.

A short note for navigating this section - scroll below for the most recent posts, and then for more, click on the Blog Archive box, where you can view all of my posts, going back to the beginning in March 2005.

Catherine McLean of the Globe & Mail wrote a nice piece today about the subtle nature of using the term "VoIP" when marketing broadband voice. She was nice enough to quote me, and we could certainly explore this topic further.

Here in Canada, Vonage is really the only one using the term in a direct way. Up here, their slogan is "VoIP with Vonage" - can't get much more direct than that.

Most of the other providers make no reference to "VoIP" or make very little. Even Vonage in the U.S. stays away from the term - they're simply the "broadband phone company".

I'm a marketing guy, and find this stuff fascinating. I welcome others to share their take on this issue - has VoIP become a 4 letter word???

Ping me here, or email me direct - jon@jarnoldassociates.com